Digital Marketing Portfolio

JASON
MERKELDigital Marketing Specialist in Kitchener-Waterloo, Ontario

Social Media Management•Google Ads•Meta Ads•Graphic and Web Design•SEO•Analytics•Email Marketing

More reach. More engagement. More sales.
I grew a Facebook page to 41,000 followers at a 5.9% engagement rate, which is roughly 40× the industry average.

View my work Contact me
SEORankings & organic growth
Google AdsSearch & display
Meta AdsFacebook & Instagram
Graphic and Web DesignCreative & conversion-first
AnalyticsInsight & reporting
Email MarketingAutomation & campaigns
Content CreationVideo, audio & posts
Social MediaCommunity & growth
Post DesignFeed graphics & layouts
Story TemplatesInstagram & TikTok stories
Ad CreativesFacebook & Meta ads
ThumbnailsYouTube & video thumbnails
TypographyCustom text & overlays
Event GraphicsPosters, promos & flyers
Canva & FigmaDesign tools & workflows
Carousel PostsMulti-slide graphics
01 // About me

My Story & expertise

I grew a Facebook page to 41,000 followers with a 5.9% engagement rate. That is about 40× the industry average.

Distinction Diploma · triOS 4 yrs charitable volunteering Content · SEO · Campaigns

I graduated with distinction from triOS College with a 90% average in Digital Marketing, receiving modern, hands on training in today's most effective marketing strategies. I stay current with the latest trends, AI powered marketing tools, and the technologies businesses use to grow online.

For more than four years, I've volunteered with a charitable organization, where I learned how to build trust, engage communities, and create content that drives real results.

Over the past eight years, I've helped grow an online community entirely through organic content, generating millions of views. Since 2022, I've also managed the digital marketing for Fountain of Hope in Kitchener, creating daily content, designing graphics, optimizing YouTube, and improving SEO.

I combine modern education, proven experience, and the latest marketing tools to help organizations grow with strategies that deliver measurable results. I don't use AI to replace creativity. I wield it to work faster, think bigger, and deliver better results.

02 // Skills

Skills & services

Comprehensive digital marketing to grow your reach, community, and impact.

01

SEO Optimization

Help people find you first. Higher rankings, more organic traffic, more visitors through your digital front door.

02

Social Media Management

Eight years building engaged communities across Facebook, Instagram, YouTube, TikTok, X, and LinkedIn.

03

Graphic Design

Posts, stories, reels, ads, and thumbnails designed to stop the scroll. Visuals that turn attention into engagement and action.

04

Email Marketing

Mailchimp automation and campaigns your audience actually opens, reads, and acts on, every single time.

05

Paid Advertising (PPC)

Google and Meta campaigns with every dollar accountable. Targeted, tested, and tuned to bring back more than it costs.

06

Analytics & Reporting

Performance tracking and social insights that turn raw data into clear next steps, so nothing is left to guesswork.

03 // Impact

Proven results

Data doesn't lie. Here's the quantifiable impact of strategic marketing.

0
Facebook engagement rate
The small-business benchmark is 0.09% to 0.15%. That's roughly 40× above typical. That is about 1 in 17 people who see a post interacting with it, versus 1 in 800.
Jason
0%
Industry avg
0%
Sources: Meta Business Suite insights vs. published small-business benchmarks
0

Followers Grown

Built organically over 8 years of consistent, hands-on content.

0

Organic Views

Millions of views across social, video, and written content.

0

Years Experience

Hands-on social media management and content creation.

0

Organic Growth

Every view earned organically.

04 // Featured case study

Fountain of Hope

Transforming a local ministry into a modern digital brand through strategy, design, search optimization, content marketing, AI-assisted workflows, and measurable growth.

Strategy delivered · Execution live, running every 14 days
The strategy
Deliverables shipped
4+ Years
Digital Content Creation

Consistent content creation and publishing that supports the mission every day.

JANFEBMARAPRMAYJUN
Daily
Content Production

Daily creation of graphics, posts and promotional materials to keep the message active and engaging.

3,000+
Creative Assets

Thousands of social graphics, CTA & hook variants and promotional content designed to inform, inspire and drive impact.

Facebook
Community Presence

Established and maintained an active online presence that strengthens the community.

The system
14-day calendar, executed
14 DAY CYCLE
  • Teaching & devotionals6
  • Community & outreach4
  • Invitations & events2
  • Volunteer & giving2

Designed, launched, and repeating every 14 days. It is a publishing system the ministry runs on, not a one-off campaign.

The win
Google Ad Grant secured
$10K PER MONTH
  • Free search ads secured$10K/mo
  • Yearly advertising value$120K
  • Cost to the ministry$0
Zero cost to the ministryGoogle AdsLocal search

A full technical audit, competitive analysis, and end-to-end digital strategy, all of it built from real Lighthouse, Ahrefs and Ubersuggest data. I'm now executing it as the ministry's Digital Marketing Manager.

Read the full strategy

Every organization has a mission. The challenge is making sure the people who need that mission can actually find it.

Fountain of Hope Ministries & Healing Centre was doing meaningful community work, but with a dated website, minimal search visibility, and inconsistent branding. I treated it not as a redesign but as a complete digital transformation: design, SEO, analytics, content, and social built as one connected ecosystem.

The goal was never just a better website. It was a digital foundation capable of carrying the ministry's outreach for years.

ClientFountain of Hope Ministries & Healing Centre
RoleDigital Marketing Manager
ServicesStrategy · Graphic and Web Design · Local SEO · Analytics · Social · AI Content
Timeline2022 to Present
01

Discovery & Digital Audit

Every successful project begins with understanding the current landscape. I audited every digital touchpoint: website, search, analytics, social, Google Business Profile, branding, and competitors, not to catalogue problems, but to find the fastest ways to help more people find the ministry. Every finding below is paired with the improvement it unlocks.

What the Lighthouse audit returned
Mobile
62Performance
91Accessibility
96Best Practices
85SEO
Desktop
88Performance
90Accessibility
100Best Practices
85SEO

Mobile performance of 62 with a 9.9s largest-contentful-paint, and most of their community searches for help on a phone. That made mobile speed improvement #1: the fix that helps the most people, first.

Technical Performance
4,940ms of render-blocking scripts→Defer & trim scripts, target 62 → 88+
Oversized, uncompressed media→Compress & resize every image
397 KiB re-downloaded each visit→Proper caching for repeat visitors
104 KiB unused CSS + 52 KiB JS→Strip dead theme & plugin code
Inconsistent mobile layouts→One responsive system, phone-first
Search Visibility
Domain rating of 0→Local partnerships & earned links
Only 26% of backlinks dofollow→Qualify links, build real authority
No keyword targeting or metadata→8 keyword clusters, page-by-page titles
No structured content or schema→5 schema types spec’d for Google
Core services undiscoverable→A page for every service people search
User Experience
Visitors couldn’t tell where to begin→Homepage answers 5 questions in seconds
Key info buried under clicks→Flat, obvious navigation
No route to volunteer, give, or pray→Clear CTAs on every page
No conversion pathways→Get Help · Attend · Donate · Volunteer
Design & Analytics
Different look on every platform→One visual identity everywhere
Inconsistent messaging→A single voice that builds trust
No analytics in place→GA4 + Search Console + GBP tracking
Improvements could only be guessed→Every change measured against baseline
02

Strategy

Rather than treating each channel independently, I built a unified strategy where every component reinforced the others, with the website as the central hub, supported by search, content, design, analytics, and social.

Nobody was searching for "hope" or "faith."

They were searching for help near them.

That single realization reframed the entire strategy around local, service-based intent: "free food support Kitchener," "prayer ministry Kitchener," "Sunday service Kitchener."

Six pillars
01
Website Experience

A modern, responsive, accessible site that communicates the mission clearly and invites engagement.

02
Search Optimization

Technical SEO, local SEO, structured content, optimized metadata, keyword-focused architecture.

03
Graphic Design

Consistent, professional visuals across web, social, print, and campaigns, so trust is built everywhere.

04
Content Marketing

Content that educates, encourages, and deepens the relationship with the community.

05
Social Media

A repeatable publishing framework that sustains consistency and long-term audience growth.

06
Analytics

Every improvement measured with GA4, Search Console, conversion tracking, and ongoing reporting.

03
Case Study: Fountain of Hope, Kitchener

Social Media &
Brand Content Operations

I owned the full content function for a Kitchener non-profit: creative production, channel strategy, audience segmentation, and the publishing system that ran it all. The organization had a location, a mission, and a founder worth listening to, but no consistent visual identity, no publishing cadence, and no way to turn attention into visits, volunteers, or donations. I built the machine that fixed that, then documented it so the team could keep running it without me.

0
+
Original graphics produced
Every asset designed in-house by me. No stock templates, no recycled packs, no agency support.
Social graphics & carousels Banners & profile identity Flyers, posters & brochures Video covers & campaign sets 1 tile = 10 assets
0
Graphics designed
0
Channels audited & managed
0
Day publishing system
0
Audience segments mapped
0
Content pillars defined
01 / PRODUCTION

Creative production at volume

The bulk of this engagement was hands-on design. I rebuilt the organization's visual presence from the profile image outward, then kept a daily feed supplied with original creative for the entire run.

Identity

Profile & cover systems

Replaced profile images and cover banners across every channel with a consistent, legible identity that reads at thumbnail size and holds up on mobile.

Daily feed

Social graphics & carousels

Designed post creative in volume: single frames, multi-slide carousels, quote cards, and campaign sets, all sized natively per platform rather than cross-posted.

Print

Flyers, posters & brochures

Produced print-ready collateral for services, outreach programs, and community events, matched to the digital identity so online and offline read as one brand.

Campaigns

Seasonal & event artwork

Built reusable campaign sets for event promo, countdown frames, video covers, and donation appeals, so recurring moments could ship fast without redesigning from scratch.

02 / ARCHITECTURE

Channel architecture & priority order

Seven channels audited and ranked by local discovery value. The goal was never reach for its own sake. It was to make the organization easy to find, easy to trust, and easy to act on.

01

Home base, conversion destination

Website

Fixed first, because every post, ad, search listing, and donation link resolves here. Nothing else compounds until this page converts.

02

Local search & maps

Google Business Profile

Highest-leverage local discovery surface. Hours, location, photos, and weekly posts drive the "near me" searches that produce actual walk-ins.

03

Primary community channel

Facebook

Where the local audience already is. Best immediate return on daily posting, event promotion, and community conversation.

04

Long-form authority library

YouTube

The durable home for the founder's teaching content, an evergreen library that keeps returning traffic long after a social post has died.

05

Owned audience

Email

The only channel not rented from an algorithm. Built as the retention layer for supporters, donors, volunteers, and attendees.

06

Visual awareness

Instagram

Strong for short-form video and visual reach, positioned as a supporting channel rather than a replacement for the primary community feed.

07

Partnerships & credibility

LinkedIn

Reserved for partner, sponsor, and institutional credibility, deliberately deprioritized for day-to-day operational posting.

03 / MIX

Content mix & pillar allocation

Seven pillars, each with a defined commercial job. The allocation stops the feed drifting into constant asks, and guarantees every publishing slot has a reason to exist.

7
Pillars
Inspiration & value
Top-of-funnel reach. Shareable creative that earns saves and follows.
22%
Educational authority
Positions the founder as the subject-matter voice people return for.
20%
Events & attendance
Converts online attention into in-person turnout.
16%
Community impact
Demonstrates practical service delivery rather than claiming it.
14%
Volunteer recruitment
Turns passive supporters into active operational capacity.
12%
Donor development
The direct-response layer, with impact reporting tied to a clear ask.
9%
Trust & social proof
Third-party validation that de-risks a first visit or first donation.
7%
04 / SYSTEM

The 14-day operating cycle

Consistency is the most underrated variable in organic performance. Rather than sporadic posting, I built a repeatable two-week cycle that is structured enough to sustain output and flexible enough to absorb campaigns, seasonal moments, and events. Each slot has a fixed strategic function, so the team never starts from a blank page.

Slot 01

Value-led creative

Designed quote and message graphics built for saves and shares, the reach engine that feeds every other slot in the cycle.

Objective: Organic reach
Slot 02

Impact spotlight

Outreach programs, food and clothing support, volunteers at work. Shows the operation delivering rather than describing itself.

Objective: Brand trust
Slot 03

Social proof

First-person outcome stories from real community members. Third-party credibility is the cheapest conversion asset an organization owns.

Objective: Credibility
Slot 04

Authority content

Founder-led explainer content that answers the questions the audience is already searching for. Builds a repeat-viewer habit.

Objective: Positioning
Slot 05

Engagement driver

Polls, prompts, and comment mechanics designed purely to generate interaction signals and lift distribution on the rest of the cycle.

Objective: Algorithmic lift
Slot 06

Event promotion

Services, conferences, outreach dates, and volunteer opportunities, promoted on a schedule instead of the day before.

Objective: Attendance
Slot 07

Conversion push

Countdown creative, short-form video, and a single unambiguous call to action. The one slot in the week that explicitly asks.

Objective: Direct response
Week two runs the same framework with fresh creative, new topics, and seasonal campaign overlays. Consistency without repetition. The structure is documented and handed over, so the organization can keep publishing long after the engagement ends.
05 / SEGMENTATION

Audience segmentation

Six distinct audiences, each mapped to a funnel stage, a specific need, and a next step. Generic messaging converts nobody. This is what tells the content system who each post is actually for.

Awareness: high intent, high emotion

The support seeker

Someone navigating pressure, grief, illness, isolation, or personal crisis and looking for a place that will respond.

NeedsA warm, low-barrier invitation, clear support options, and reassurance that they are welcome.
"You are welcome here, and there is someone ready to talk."
Consideration: comparing options

The first-time visitor

Actively evaluating whether to attend in person. Usually decides on logistics and atmosphere within a minute of landing.

NeedsService times, address, parking, what to expect, and a friendly reason to show up this week.
"Join us this Sunday in Kitchener. Here is exactly what to expect."
Service: immediate need

The practical aid seeker

Searching for food support, clothing support, or community assistance, often urgently and almost always on mobile.

NeedsAccurate hours, a contact method that works, and information delivered with dignity.
"Practical community support is available. Here is how to access it."
Activation: willing, unclear how

The volunteer prospect

Wants to contribute time but has no idea what is needed, when, or what the commitment actually looks like.

NeedsDefined roles, honest schedule expectations, and a one-step sign-up path.
"Give a few hours a month to work that visibly helps Kitchener-Waterloo."
Conversion: trust gated

The local donor

Willing to give, but only to an organization that looks legitimate and can show where the money lands.

NeedsCharity credentials, frictionless giving options, impact reporting, and a reason to make it monthly.
"Your gift funds teaching, outreach, and practical support in this city."
Partnership: institutional

The community partner

An agency, business, or local leader assessing whether this is a credible organization to be associated with.

NeedsA professional web presence, a clear mission statement, real contact details, and defined partnership options.
"We're open to local partnerships that deliver measurable community outcomes."
06 / AUDIT

Diagnostic & competitive position

Before producing anything, I audited the existing digital footprint end to end, covering website, search presence, listings, backlink profile, and channel consistency, then turned the findings into a prioritized action list rather than a document nobody reads.

Assets

  • Genuine local mission with a physical, verifiable Kitchener location
  • Multiple active service lines: teaching, worship, food and clothing support
  • A founder with a strong, distinctive on-camera teaching voice
  • Existing reviews and testimonials available as social proof
  • Untapped charitable donation potential

Friction points

  • Website messaging unclear, so visitors could not tell what was offered
  • Donation page too thin to convert intent into a gift
  • Services buried in general pages instead of dedicated landing pages
  • Service hours inconsistent across website, listings, and social
  • No analytics or Search Console access, so no measurement baseline
  • Limited content library and underperforming mobile page speed

Growth levers

  • Build dedicated service pages with clear conversion paths
  • Target local intent keywords tied to Kitchener searches
  • Publish weekly to Google Business Profile for local discovery
  • Develop the founder's video and teaching library as an evergreen asset
  • Recruit volunteer capacity through structured, repeatable asks
  • Rebuild the donation flow and pursue local link partnerships

Competitive risks

  • Comparable local organizations present clearer pages and stronger programs online
  • Conflicting published hours actively erode trust at the discovery stage
  • Low-quality inbound links muddying search signals
  • Limited internal time capacity threatening publishing consistency
  • Ambiguous service language creating confusion where it should create clarity

Prioritized action plan

The audit's output, sequenced by impact, not by effort.

1

Fix broken and staging-domain links so every button resolves to the correct live page.

2

Rewrite the homepage for clarity: who the organization is, where it is, what it offers, and what to do next.

3

Build dedicated service pages for worship, teaching, support programs, volunteering, and donations.

4

Launch the 14-day publishing campaign using the documented slot framework and creative library.

5

Establish a weekly video cadence with the founder to build the authority library.

6

Instrument everything: analytics, Search Console, Business Profile, and dashboard access for measurement.

07 / CADENCE

Publishing cadence, tiered to capacity

A strategy the client cannot physically execute is a strategy that fails. I scoped three tiers so the organization could commit honestly and scale up as capacity grew.

Tier 01: Floor
  • 1 Facebook post per day across the 14-day launch
  • 1 Google Business Profile update per week
  • 1 short-form video per week
Tier 02: Target
  • 3 short-form videos per week
  • 2 to 3 Facebook posts per week post-launch
  • 1 weekly email to the owned list
Tier 03: Scale
  • Weekly founder-led teaching video
  • Weekly attendance invitation and outreach update
  • Monthly donor impact report
  • Monthly structured volunteer recruitment push
What I owned
End-to-end content operations: design production, channel strategy, audience research, competitive audit, campaign planning, and publishing cadence, as the sole practitioner.
What changed
A fragmented presence became a single coherent brand across seven channels, supplied by a documented content system and a library of over two thousand original assets.
Why it transfers
The same framework of audit, segment, pillar, produce, publish, measure is channel-agnostic and industry-agnostic. Swap the mission for a product and the machine runs the same way.
04

AI-Assisted Creative Production

One of the most significant parts of this project was building an AI-enhanced creative workflow. It sped up production dramatically without giving up quality, originality, or brand voice. Rather than relying on a single tool, I combined several, each chosen for what it does best.

ChatGPT

Strategic planning, campaign development, copywriting, SEO content, website messaging, social captions, content calendars, CTAs, audience research.

Claude

Refining long-form writing, sharpening message clarity, structuring website copy, strategic documentation, and holding a consistent brand voice across every platform.

Grok

Creative ideation, trend research, alternative campaign concepts, and rapid brainstorming for fresh marketing angles.

AI Image Generation

Custom promotional artwork, sermon-series graphics, quote cards, social visuals, and event graphics, all built for the ministry rather than pulled from generic stock.

Canva Pro & Design Tools

Every AI concept refined through professional design: typography, accessibility, and platform-specific sizing for Facebook, Instagram, YouTube, and web.

Prompt engineering

Generic AI output was never good enough. I developed detailed, iteratively-tested prompts that reliably produced work aligned to the ministry's brand and voice, cutting production time sharply while holding a professional standard.

Website copySEO contentLanding pagesSocial campaigns Promotional graphicsEvent graphicsDonation campaignsVolunteer recruitment Sermon graphicsEmail marketingOutreach campaignsPresentation materials
05

Website Rebuild: Owned, Not Rented

The ministry's site lived on a platform they didn't control. It was locked to a builder, with speed problems baked into theme code nobody could touch. So I rebuilt it. Using an AI-assisted development workflow (the same "vibe coding" approach behind this portfolio), I recreated the site page-for-page as clean, hand-owned HTML, CSS, and JavaScript. Every page, every image, and every word of copy was faithfully carried over and then improved.

The result is a one-to-one working rebuild the ministry fully owns: no platform lock-in, no theme licences, no monthly builder fees. It was handed over with complete files and permissions, ready to host anywhere. It's also where the audit's technical fixes get implemented directly: compressed media, no render-blocking bloat, and clean semantic markup built for the schema and SEO strategy from day one.

AI-assisted buildHTML · CSS · JSFull ownershipNo lock-inHost anywhere
06

Analytics & Continuous Improvement

Digital marketing is never finished. I stood up the measurement infrastructure so every future decision could be guided by data rather than assumption, and I defined exactly which numbers matter, from a Google click through to someone showing up on Sunday.

Google Search ConsoleQueries, clicks, impressions, indexing
Google Analytics 4Traffic sources, engagement, conversions
Google Business ProfileCalls, directions, website clicks, reviews
Google Tag ManagerDonate, contact, phone & form tracking
Visibility

Google clicks · impressions · top queries · GBP views

→
Engagement

Top pages · time on page · video views · reach · email opens

→
Actions

Donate clicks · volunteer forms · contact & phone clicks

→
Ministry Outcomes

Sunday attendance · volunteers · donations · testimonies

07

Where it stands

The strategy is delivered and the ministry now has a documented, prioritized plan it can actually run on. I'm executing it against the 90-day roadmap.

Delivered
  • Full technical & competitive audit
  • 12-section growth strategy
  • 10-page keyword-mapped architecture
  • 8 keyword clusters & page titles
  • 6 audience personas
  • 14-day / 42-post content calendar
  • Technical SEO fix list & schema spec
  • KPI framework & measurement plan
In progress
  • Month 1: fixing links, hours & core pages
  • Securing GA4 / Search Console / GBP access
  • Rebuilding the homepage around the five questions
  • Running the 14-day Facebook calendar, repeating every cycle
  • Recording the first devotional content

The ministry now has something it never had: a digital foundation, a measurable baseline, and a plan to follow instead of guesswork.

08

Creative Work

The design library behind the growth. Original creative made for the ministry, from brand campaigns to flyers and social graphics. Drag to spin the gallery. Hover the centre piece to enlarge it, then click for full screen.

09

Skills demonstrated

Digital StrategyWebsite DesignLocal SEO Technical SEOKeyword ResearchSchema MarkupCore Web Vitals Google Analytics 4Search ConsoleGoogle Business ProfileTag Manager Conversion OptimizationGraphic DesignCreative Direction Social Media MarketingContent StrategyCopywritingCampaign Planning Performance OptimizationAI-Assisted ContentPrompt EngineeringMarketing Automation
The deliverable

Everything above was documented in a 12-section growth report the ministry can actually run on: audit, strategy, personas, keyword map, content plan, 14-day calendar, technical fixes, 90-day roadmap, and a KPI dashboard.

Read the full report
05 // Thumbnail design

The click is the product.

A thumbnail has about half a second to win a scroll. These are built the way a marketer builds an ad: one idea, one focal point, readable at the size of a fingernail. Seven niches, because the formula travels further than the subject does.

8 thumbnails7 niches16:9 feed-native Canva Pro + AI-assisted art

Shown full size · hover to bring one forward · click to open

05.1 // Graphic design

Graphic design portfolio

Posters, campaign key art, display ads, menus, covers and thumbnails I designed and shipped. Shown full size, exactly as they were built.

05.2 // Pages & communities

The pages and communities I build and manage.

Non-Profit VolunteerFountain of Hope
2022 to Present

Fountain of Hope

Digital Marketing Manager. Full audit, 12-section growth strategy, 10-page site architecture, 14-day content calendar, and a 90-day execution roadmap.

Read the full report →
41KFollowers · 5.9% engagement
8 Years

Facebook Page

Built and managed a 41,000-follower community from scratch. Millions of organic views, with a 5.9% engagement rate, far above the 0.09% to 0.15% industry average.

Visit the Facebook page →
200KOrganic views in 48 hrs
Ongoing

X (Twitter) Presence

Reached 200,000 organic views in just 48 hours. Proof of the ability to go viral, backed by a sharp read on trending content and platform culture.

06 // Experience

Experience & education

2022 to Present

Social Media Manager

Fountain of Hope · Kitchener, ON

Managing professional Facebook pages with daily posts, content creation, and audience engagement. Designing graphics in Canva Pro, optimizing YouTube content for discoverability, and implementing SEO improvements across the online presence.

8 Years

Facebook Page Manager / Content Creator

Self-Managed

Built a 41,000-follower community from scratch through consistent, trend-aware posting. Generated millions of organic views with attention-grabbing content, engaging captions, and hooks that convert scrollers into followers.

Education

Digital Marketing Diploma (Distinction)

triOS College

Also: Theology Certificate from Emmanuel Bible College. A rare mix of marketing expertise and a genuine understanding of faith-based organizations.

80% Complete

Bachelor of Religious Education (BRE)

Emmanuel Bible College · Kitchener, Ontario

Certifications

  • SEO Foundations LinkedIn Learning
  • Social Media Marketing Foundations LinkedIn Learning
  • Research & Writing with Generative AI LinkedIn Learning

Core Toolkit

  • Claude · ChatGPT · Perplexity
  • Gemini · Canva AI · Canva Pro
  • Meta Business Suite · Mailchimp · Hootsuite
  • CapCut · Semrush · Screaming Frog · Wix
07 // Voices

See for yourself

Real experiences say more than any promise.

"

Jason’s work completely changed the way Fountain of Hope reaches people. He built our online presence from the ground up and helped us reach thousands of people every month through Facebook and digital content. His marketing efforts expanded our reach, increased awareness of our ministry, brought more visitors to our services, and helped position us for opportunities that resulted in a $10,000-per-month grant.

What makes Jason different is that he understands the heart behind the marketing. He doesn’t simply chase clicks and followers. He knows how to turn digital attention into real community impact. His work has helped more people discover Fountain of Hope, connect with our ministry, and find the support they need. He has been an invaluable part of our growth.

Pastor HelenFountain of Hope Healing Ministries
Portrait of Jason Merkel
08 // About

Hi, I'm Jason.

I'm a Digital Marketing Specialist and Social Media Manager with a Digital Marketing diploma earned with distinction. I specialize in social media management, content creation, graphic design, SEO, YouTube optimization, PPC, and digital marketing strategy. I've spent years building and managing an organic online presence, creating engaging content, growing communities, and helping organizations strengthen their digital presence.

"More reach. More engagement. More sales. Everything I build is designed to grow your brand and increase your revenue."
✓8 years of experience
✓Diploma with Distinction, triOS
✓Non-profit
✓Data-driven & transparent
09 // Contact

Let’s grow

Whether you're ready to start or just exploring what's possible, every message gets a personal reply.

jasonmerkel378@gmail.com (519) 465-8919 Kitchener-Waterloo, Ontario